Get Our Free Introductory Guide in Using Asset-Based Language!

Move away from deficit-framed language that perpetuates harmful stereotypes. Rather, embrace asset-based language that honors and uplifts communities. By changing the narrative, you can foster deeper connections with donors, inspire more meaningful support, and amplify the true power of the communities you work with.

    I respect your privacy. Unsubscribe at anytime.

    The Power of Narrative

    Narrative shapes our understanding and emotions, making complex ideas accessible and personal by connecting us to experiences beyond our own. It’s a key tool for communication and empathy, influencing individual perspectives and collective cultures, often inspiring action or change.

    The Harm in Singular Narratives

    Singular narratives can dangerously oversimplify and distort the truth, erasing multiple perspectives and experiences. It risks reinforcing stereotypes and biases, limiting our understanding and empathy, and often leading to misconceptions and exclusion.

    The Power of Asset-Based Language

    Asset-based language highlights strengths and aspirations, countering singular narratives by showcasing the diversity and capability within communities. It shifts the focus from deficits to assets, fostering a more accurate understanding of systemic causes, and empowering communities to accurately tell their stories.